Overhead Audio Advertising: Overhead audio advertising (also known as radio advertising) consists of audio messages that play while shoppers peruse the aisles in-between music sets. The grocery divider advertisements contain bold graphics and images that resonate with consumers long after the shopping is done. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day.Ĭheckout Divider Advertising: Checkout lane divider advertising is a common and inexpensive way to reach the shopper in a captive setting. Register Receipt Advertising: Advertising on the back of receipts (often referred to as register tape advertising) is a classic way to deliver coupons to consumers. Shelf Display Advertising: Shelf display ads are typically small placards that are placed on products shelves that promote new products or special deals. Supermarket Poster Advertising: Poster ads generally placed next to store entrance or store parking lot. Shopping cart ads are also known as SmartSource(TM) Carts. ![]() Shopping Cart Advertising: Ads on shopping carts are generally placed in one of three locations: (1) the display in the child/baby seat, (2) the display inside the front end of the cart and (3) the display outside the front end of the cart. In-store advertising techniques include shelf advertising, shopping cart advertising, receipt advertising and checkout divider advertising. Get supermarket advertising, grocery store and drug store / pharmacy advertising in over 250 cities with a single supermarket ads company. What is supermarket advertising? The definition of supermarket advertising is advertising displays placed in various parts of a supermarket or drug store / pharmacy, including on shopping carts, shelves, register receipts and related items.
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